Viagra sold over counter on Valentine's Day

LONDON (Reuters) - Men will be able to buy impotence treatment Viagra over the counter in Britain for the first time from Valentine's Day, chemist chain Alliance Boots said on Sunday.

Three Manchester Boots pharmacies will sell the prescription-only medication made by U.S. drugs group Pfizer in a pilot program from February 14.

Men aged between 30 and 65 suffering from erectile dysfunction will be able to buy four Viagra pills for 50 pounds ($97) without having to get a prescription from a doctor first.

In speaking with BigBigNews, Boots Director of Healthcare Alex Gourlay said "Pfizer realizes that for most men, Valentine's day is hard enough, especially for men who aren't."

Source [Reuters]